Il corso consta di 6 crediti al primo anno del cds in Economia Aziendale suddivisi in ore di lezioni frontali ed esercitazioni, divisi in 2 CFU per la lingua inglese e 4 CFU per l’inglese specialistico dell’economia.
Il livello di partenza sarà quello del B1 del Common European Framework (CEFR) per arrivare al B1 avanzato/B2.
Il programma sarà improntato al ripasso delle funzioni linguistiche e delle strutture grammaticali e all’introduzione del linguaggio attinente alla microlingua economico-aziendalista.
Per l’esame finale di lingua inglese, gli studenti dovranno infatti, sostenere un test scritto volto a verificare le abilità di reading di primo e secondo livello, la codifica di un text, nonché la risoluzione di tasks grammaticali, ed una performance orale dove con fluency ed accuracy gli stessi riferiranno di argomenti economico-aziendalistici (e non solo) trattati nel corso.
Dal materiale presente in TEAMS, riferire in fluent English sui seguenti argomenti:
A Essential strategies and procedures to analyse a case study
Reading skills - pre-reading activities; skimming, scanning, intensive and extensive reading.
Efficient reading strategies
Essential definition for what a text is - part I (understanding different types of text)
First step- what a text is - part II (Identifying texts and purposes)
Factual text Analysis
Types of text –Identifying purpose and text convention
Jacobson theory of Communication (sender, message, receive and code)
Graphs
Linkers or Connectors
Writing a summary
Further texts present in scrambled order in the file
Tokyo/Karoshi: 1 in block style 2 in Indented style 3 in column version
CCTV surveillance system
Pandemic, Infodemic and Syndemic (3 files!)
B Programma dettagliato inerente il libro di testo:
Graham Tullis, Tonya Trappe, Intelligent Business, intermediate level-course book -Longman-Person.
Unit 1 Companies
Comment the cover of the magazine ‘The Economist’: Survival of the fittest and then refer orally in fluent English the following texts:
A matter of choice
Will the corporation survive
Unit 2 Leadership
Comment the cover of the magazine ‘The Economist’: Terrorising the talent and then refer orally in fluent English the following texts:
When to terrorise talent
The art of Delegation
We don’t need managers we manage ourselves!
Unit 3 Strategy
Comment and then refer orally in fluent English the following texts: comment the cover of the magazine ‘The Economist’: The big picture
S.W.O.T analysis
Nike’s Goddess
Breaking into a new market
Unit 4 Pay
Comment the cover of the magazine ‘The Economist’: Because I’m worth it and then refer orally in fluent English the following texts:
The rewards of failure
A controversial court case
Unit 5 Development
Comment the cover of the magazine ‘The Economist’: Prosperity or preservation? Then refer orally in fluent English the following texts:
Gas for Peru V green imperialism
Pag 46
Unit 6 Marketing
Comment the cover of the magazine ‘The Economist’: Seducing the masses and then refer orally in fluent English the following texts:
Money can buy you love
Saying ‘I do’ to the marketers
That little voice in your head
Unit 7 Outsourcing
Comment the cover of the magazine ‘The Economist’: The great job migration and then refer orally in fluent English the following texts:
The new global shift
Unit 8 Finance
Comment the cover of the magazine ‘The Economist’: The bottom line and then refer orally in fluent English the following texts:
The Profit and loss account/The balance sheet/the bottom line
Europe’s Enron
Unit 10 Counterfeiting
Comment the cover of the magazine ‘The Economist’: The globalisation of deceit and then refer orally in fluent English the following texts:
Imitating property is theft
Unit 11 Markets
Comment the cover of the magazine ‘The Economist’: The people’s company and then refer orally in fluent English the following texts:
Going, going, gone?
The world’s most successful auctioneer
Unit 12 Lobbies
Comment the cover of the magazine ‘The Economist’: Finding a voice and then refer orally in fluent English the following texts:
Of celebrities, charity and trade
The new networked lobbies
Unit 13 Communication
Comment the cover of the magazine ‘The Economist’: Messaging meltdown and then refer orally in fluent English the following texts:
Coping with infoglut
Unit 14 Logistics
Comment the cover of the magazine ‘The Economist’: The invisible industry and then refer orally in fluent English the following texts:
The best thing since the barcode
Unit 15 Innovation
Comment the cover of the magazine ‘The Economist’: Pushing the limits and then refer orally in fluent English the following texts:
Failure is glorious
C) Linguistics through a video course
Another innovative feature of Global: Global English with Professor David Crystal.
English as a Global Language in
Global English with David Crystal – YouTube
Varieties of English in
David Crystal - World Englishes – YouTube
What will be the future of English as a global language in:
David Crystal - Will English Always Be the Global ... – YouTub
D) Dispensa del docente
Nella Dispensa sono presenti gli argomenti di teoria commerciale discussi durante le lezioni e relative agli argomenti principali trattati in ciascuna unit del libro di testo
Commerce and trade: a difference in meaning
Divisions of trade
The cycle of production
The economic system
To produce goods and services three things are needed
Product identification and protection
Demand and supply
Types of economy
Publicly- owned businesses
Types of business ownership
Merchant houses
Corporate structure can change when companies form an alliance
Finance and banks
Banking services
The stock exchange
Speculators
E) Detailed Grammar programme
Analysing the English sentence
The main parts of a sentence
To be; subject pronouns; demonstratives
To have – possession -
Possessives, reflexives, interrogatives
The Present Continuous
The Present Simple
Prepositions of Place and Time
The Imperative
The Future - four different ways to express the idea of future -
Past simple and past continuous
Present perfect and past perfect
The noun
Articles
Adjectives
Comparatives and superlatives
Indefinite pronouns and adjectives
Interrogative pronouns and adjectives
Modal Verbs I (potere)
Modal verbs II (dovere)
Conditional sentences and if clauses
The duration form
The passive voice
The subjunctive
Connectors
Direct and reported speech
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